The first thing to consider is that a page is not the same as a personal profile, there are several differences between a page and a profile. It is important to know that profiles are for people. If you have a business, or is a brand must create a page. A quick search on Facebook enables us to confirm that this rule is not always followed by many companies because many of them present with instead of pages profiles. Here are some practical advice for creating your page:
1. Create the page linking to you a true profile
The page created must be associated with a profile of a real person. This does not always happen. Many users create fake profiles to create a page. This may cause some problems in the future and may even lead to removal of the page. Furthermore, it is advisable to have at least two directors (true profiles) on the page, so that in the event of access through one of the profiles is locked, or does not work, always have another option.
2. Choose a custom URL
Once you've created your page, it is essential that modify it to give a professional look. First, choose a custom URL. Thus, the URL of your page will have a friendly and easy aspect to remember how https://www.facebook.com/facestore.pt instead of something like facebook.com/pages/Facestore/3453464500391712.
On the other hand, complete page of information is vital, especially after the launch of the new search engine from Facebook. The ideal is to complete all the fields, the most important are:
Brief Description: A brief description that will appear by default in your store. Make sure to visit your page description does not see cut.
Long Description: Here you have more details about what you do and the unique characteristics of your brand.
WebSite: Place the link to your website.
If you have a physical store or establishment, complete with address and telephone number to increase confidence.
By completing this information, do not use a very formal language. Informal communication is more effective on Facebook.
Finally, do not forget to customize the tabs or applications of your page. Applications are the 4 rectangles that notice in the header, then the right brief description of the page. By default, Facebook only shows two applications: the pictures and the number of "Likes". You can customize these applications as you like: adding new applications, removing the existing and to change the image, you must have 111 × 74 pixels.
3. Insert a hood and a logo
All brands should seek a closer relationship with their customers and Facebook offers a free window with 851x 315 pixels which can be inserted into a cover that symbolizes the universe of the brand. But note that there are rules for creating this cover which shall not include: commercial content, applications for clicks, contacts, or any word related to Facebook, such as "like" or "share". Must have at most 20% of its text with floor space. There are some tools like this: http://coverphoto.paavo.ch/ that check whether this ratio is being met by its cover. Also use the area available for the image (190 x 190 pixels), to include the logo of your brand.
4. Publish relevant content at the right time.
Once you have your complete and with a professional look page, you should share relevant content.
Remember that when you share any content, their fans will receive it directly in his murals (News Feed), as they receive the publications of your friends. However, it is important to note that Facebook will not show all of their publications to their fans. What determines whether your publication is shown or not is determined by an algorithm called Edgerank, which uses multiple factors to decide to show your publication or not:
Affinity: if a user often interact with the content on your page, then it is more likely to show Facebook, that user, your publications. By interaction is meant to "like", comment, share, etc.
Content-Type: Facebook observed that a certain type of content generates more interaction, and shows with greater frequency. Photos, videos and links appear more than a simple text publication.
Antiquity: the last one its publication, it is more likely that it appears. Always try to share the most important news in times when their fans interact more with their publications. There is research on what are the best days to publish, according to each industry. For example, to fashion and clothing Thursdays and Saturdays are the most effective days, unlike technology, where Monday and Tuesday work better.
Finally, avoid SPAM. Facebook is aware of SPAM and has algorithms that check whether their posts generate value for its fans. Publish content without interest will eventually penalize you and therefore, it is best to avoid it. Also avoid being continually putting posts only with commercial offers, or promotions to their products, after all, social networks are, in their origin, socialization spaces and no one likes to be repeatedly receive commercial offers.